Recreation and Sport Studies

Studying, Experiencing and Facilitating Kinesiology, Recreation and Sport through Wellness and Physical Activity

$tudent-athletes, $pectacle & $ustainability: Case study of the NCAA

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It is increasingly apprarent that the sustainability of university athletics in the United States is a problem. According to this article, US colleges are spending 7 times more on athletics than academics. This is compounded by questions of how to fund the NCAA as spectacle, most specifically in terms of football and men’s basketball.


Compounding the economic issue is a philosophical one about the role of athletics within broader mission of higher education, especially if it is a case of:


Finally, the issues facing the future of the NCAA are relevant to Canadian education institutions and athletes, as we often compare approaches in a variety of inititatives.



UNB Faculty of Kinesiology: Bachelor of Recreation & Sports Studies, MBA in Sport & Recreation Management, and Master of Arts in Sport & Recreation Studies

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