Recreation and Sport Studies

Studying, Experiencing and Facilitating Kinesiology, Recreation and Sport through Wellness and Physical Activity

$tudent-athletes, $pectacle & $ustainability: Case study of the NCAA

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It is increasingly apprarent that the sustainability of university athletics in the United States is a problem. According to this article, US colleges are spending 7 times more on athletics than academics. This is compounded by questions of how to fund the NCAA as spectacle, most specifically in terms of football and men’s basketball.

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Compounding the economic issue is a philosophical one about the role of athletics within broader mission of higher education, especially if it is a case of:

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Finally, the issues facing the future of the NCAA are relevant to Canadian education institutions and athletes, as we often compare approaches in a variety of inititatives.

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Author: UNB_KINRSS

UNB Faculty of Kinesiology: Bachelor of Recreation & Sports Studies, MBA in Sport & Recreation Management, and Master of Arts in Sport & Recreation Studies

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