Recreation and Sport Studies

Studying, Experiencing and Facilitating Kinesiology, Recreation and Sport through Wellness and Physical Activity

Not playing around: Global capitalism, modern sport and consumer culture

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By: P. Lunga

Smart (2007) raise a number of interesting issues relevant for students in sport and recreation management. In KIN 6300, we have discussed a number of social theories in addressing this complex and dynamic paradigm. There is no universal theory of sport and recreation, highlighted by the reality that it is a societal phenomena with increasingly fluid cultural, political or religious boundaries. As society tries to grapple with its intricacies, it has created a platform for capitalist forces to package and commodify it through various media platforms and sports bodies to serve the interest of the few, at the expense of the masses. This phenomena started to take shape late in the 19th century and since then there has been various schools of thought that sought to address this including theories from Karl Marx, Max Weber and Pierre Bourdieu. Despite variations in theories discussed in class, there has been one common element to date — the issue of capitalism and its impact on society — in this case sport. As scholars in this field, it is intriguing how we can evaluate the various social theories available and make decisions that would help us contribute positively to sport within the parameters of a capitalist system.

Ref:

Smart, B. (2007). Not playing around: Global capitalism, modern sport and consumer culture. Global Networks, 7(2), 113-134.

Author: UNB_KINRSS

UNB Faculty of Kinesiology: Bachelor of Recreation & Sports Studies, MBA in Sport & Recreation Management, and Master of Arts in Sport & Recreation Studies

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